UK Advertising Expenditures Up 3.0% in Q1
Advertising expenditures in the UK totaled 4,208 million pounds in the first quarter of 2007 – a year-on-year increase of 3.0%, according to the Advertising Association (UK) report “Quarterly Survey of...
View ArticleApple No. 3 Music Retailer, No. 4 in Notebooks
Apple’s iTunes online store moved ahead of Amazon.com and Target to become the No. 3 music retailer in the US in the first quarter, according to the NPD Group, reports the Associated Press. (more…)
View ArticleTop 100 US Advertisers Spend $105B – Up 3.1% – in ’06
The top 100 US advertisers increased ad spending only 3.1% in 2006, reaching a total of $104.8 billion – still a record, but most growth came from unmeasured media – according to AdAge’s 52nd annual...
View ArticleUS Internet Access Speeds Lag Industrialized Nations’
The USA is far behind other industrialized states in internet access speeds and the government must intervene if the country has any hopes of catching up, according to a report commissioned by the...
View ArticleDigital TV in over 80% of UK Homes, Freeview Overtakes Sky
More than 80% of UK homes now have digital television on the main set, according to Ofcom’s Digital Television Progress Report for the first quarter of 2007. That level of household digital TV adoption...
View ArticleUS iPhone Searches Up 583%, Traffic to iPhone Site Up 185%
Leading up to the June 29 launch date of Apple’s iPhone, the volume of US searches for the term “iphone” increased 583% in the past four weeks (from the week ended May 26, 2007 to the week ended June...
View ArticleSurvey: Growing Opportunities for Mobile Advertising
More than four out of five U.S. adults (85%) own a mobile phone, compared with seven in ten (71%) who have a landline or home phone – and nearly two-thirds of mobile phone owners (63%) agreed that...
View ArticlePoll: Young Americans Leaning Liberal
More Americans age 17-29 are paying attention to the presidential race than four years ago, but they’re substantially familiar with only two candidates, Democratic Senators Barack Obama and Hillary...
View ArticleCoen: ’07 Ad Forecast again Reduced
Robert J. Coen, SVP and forecasting director at Universal McCann, again lowered his growth forecast for US advertising spending in 2007 – but said the growth rate would be stronger in 2008, reports the...
View ArticleTeen Market to Surpass $200 Billion by 2011, Despite Population Decline
The market for products bought by and for the 25.6-million-member teen market will undergo a slight growth spurt, increasing from $189.7 billion in 2006 to $208.7 billion in 2011, despite an estimated...
View ArticleiPhone Then and Now: Fewer Willing to Buy; More Willing to Pay
The percentage of shoppers reporting they were “very likely” or “extremely likely” to purchase an iPhone actually fell from 26% to 15% between the period right after the launch announcement and the...
View ArticleYouTube’s Traffic 50% More Than All Other Video Sites’
The market share of US visits to YouTube increased 70% from January 2007 to May 2007, according to Hitwise research director LeeAnn Prescott, with the share of visits to some 64 other video sites...
View ArticleInternet Passes Radio, on TV’s Heels as ‘Most Essential’
The internet has become increasingly important to US consumers as a medium for information and entertainment, and is approaching the level of television in being “most essential,” according to the...
View ArticleAssets of High-Net-Worth Individuals Reach $37.2 Trillion
Driven by a strong global economy, the wealth of the world’s high-net-worth individuals (HNWI*) increased 11.4% to (US) $37.2 trillion in 2006, according to the 11th annual World Wealth Report,...
View ArticleShare of Ad Spending by Medium – April 2007
Note: Internet spending estimates are from AdRelevance. All others from Nielsen Monitor-Plus. Different methodologies employed by each company may lead to disproportionate comparisons.
View ArticleGame Ad Spend to Exceed $2 Billion in 2012
Game advertising spending in the US will grow from $370 million in 2006 to nearly $2.1 billion in 2012, according to a Parks Associates forecast, with ad spend increasing at a compound annual growth...
View ArticleBig 4 Networks’ Median Age Over 40 for First Time
The median age of the audiences of all the Big 4 broadcasters is now over 40 – for the first time – with Fox’s having increased to 42 this season, according to a report from Magna Global, MediaPost...
View ArticleAmericans Aware of Live Earth Can’t Identify Sponsors
Some two-thirds (66%) of Americans who are aware of the Live Earth concerts are planning to watch the events on July 7, and 51% say the event would inspire them to do more to combat climate change, but...
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